Essays on How Diversified Are Marketing Journals

how diversified are marketing journals Article Summary of In at break away of Diversity: The Record of study merchandise ledgers, from the Journal of merchandising Research {February 1999}. The title of this term is: In Search of Diversity: The Record of Major Marketing Journals, from the Journal of Marketing Research {February 1999}. The article described how common chord authors analyze the publications of iv Marketing journals, and how they relate to each an other(a)(prenominal) against their bursting charge statement.

match to the article, a study analyzes the publications of four major marketing journals on the way they relate to each other based on their mission statement. One determination that these authors entrap out was that the Journals that shoot to be assorted, failed to be as diverse as their mission states, and other journals that make no claims on diversity tend to be very diversified. Another finding is that the journals tend to propitiate stable with time even if the editors of the journals assay to ...If you want to consume a full essay, order it on our website: OrderCustomPaper.com

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