Friday, December 28, 2018
Nike is a macrocosm club connection that manufactures and trades a wide hulky of merriments equipments such(prenominal) as sports, balls, t-shirts, tracks, consistents for various card-playing activities such as football, basketball, athletics, cricket, tennis and golf. The companionship was in incorporated in the twelvemonth 1968 in the state of Oregon, it main duty macrocosm to design and manufacture the shell foot wear and other companion products. But, Nike has grown to be a world divide union that sells come up mark and pricy products that are well cognize for their high fictional character. Nike trademark of just do it is well known, and it relates to the sporting spirit. The company has much than 500 plants in much than 45 countries.1Nike did not experience much competitor until in 1980s and 90s when Reebok and European counterparts Adidas and cougar entered the foodstuff. But Reebok was purchased by Adidas in 2006 olibanum Adidas is the one giving Nike competition. Nike has been the main faker on the footwear trade until then, the company controlled virtually 30% of the United States market, Reebok enjoyed about 20% followed by other companies same(p) Adidas and Puma. Nikes abroad sales went up to $2 billion by 1995 and were breaking winding by having 40% of total sales in footwear. 2The trade strategy of Nike has been the biggest advantage of the company. Nike has gift brands, and offers the market high feeling and expensive products. The company creates a brand picture which is carry outd by the unique logo of a (tick) and a slogan of just do it which attracts rounds of guests. The company too does forwardingal activities of its products by entering into sponsorship deals with world class football stars, celebrity athletes, national aggroups, and also college athletic.Nevertheless Nike has mixed it merchandise strategies and has more elements more than promotion. This other elements are competitory price , wide range of products, numerous outlets and retailers (more than 20,000), sponsorship and promotion activities. Currently, Nike has a market share of somewhat 37% in the world. The main documental of Nike is to become a leading sport equipment manufacturer in the world and assign these standards in future.The major client posterior is the youth and the young adults who mainly deal the sports products from the company. The company has put a lot of attention on products for men, women, and children, and their childrens tog are now doing very well on the market currently. The company has created more market by venturing into various market segments and manufacturing more various products. To achieve its object lens of being the leader in market business the company is exploiting overbold markets outdoors Europe.Nike has also managed to control its market by acquiring other small companies and move them to manufacture their products. Like in 1998 its purchased Cole Hann whic h was making informal embellish and shoes for $180 and cached a dwelling of young people and their sales went up at 23% making a profit of $ 100 millions in 1998. Nike has continue to improve in its brand and market and its objective of being the greatest sports and fittingness company in the world aboard world class companies standardized Coca-Cola.Nike gets contracts with undivided clients, cooperate clients and even countries and states. The company supplies to them divers(prenominal) products, they raise be football uniform for a national team, tracksuits for national athletic teams or even tailor do shoes or uniform for special(prenominal) football stars such as Ranaldhno of Brazil. 3The market is divided in various segments which backside be viewed according to the region there have been many contests faced by Nike on the marketing side and Nike has do a lot of to re becharm the market. These initiatives that Nike undertook was such as creating an ACG (all- cond itions gear) unit and Techlab which was meant to market a brand of sports technology products. Such like digital audio player and waistline compass these projects were meant to capture sales. In the commencement exercise of 1999 Nike launched its products on the internet and they were directly available to the customers. Nike has continued to expand its market and with a strong marketing team lead by Mr. Perez who has vast experience, the company in 2004, posted profits of more than $1 billion. 4The company has a high team of human resources managers who are responsible for systema skeletaleing a workforce which is effective and efficient. This managers build teams develop the necessary talents that are staidly needed by the organization to behave their duties. The managers also inspire, mentor, set examples, innovate and inspire all the employees in order to achieve the best from them. The employees also attend refresher course courses seminars and educate to keep them in progress to with new market trends and technological advancements.In general the normal attitude towards the company is good, but the people of Beaverton where the company find that it should be annexed fro where its headquarters are in Oregon State. But the company feels that the annexing go out cost it $700,000 every year in terms of added taxes.The company objective is achieved through proper marketing and advancement in technology by creating high quality products and designing damp management approaches to fight back the market. Another aspect the company has done is to create better working conditions and customer relationships as from 2002 Nike addressed the issues of employees exploitations and carried out haphazard company inspections to check the working conditions of its employment. 5 Nike has training programmers to train its employees and advance them with the current market needs.Another thing that the company is affair in is to improve its company stick out by getting involved in corporate social responsibilities. The company thus contributions to charities organizations and also organizes social activities for the society, and sponsors individuals and persons. This has greatly amend its image. Nike is also one of the most environmental friendly companies. And this has a very compulsory image in the eyes of the public which has become much environmental aware. endNike is a big organization that commands a large market in the world. It is obvious that to maintains such a market by investing a lot in marketing and research so that it can satisfy its customers and keep up with new trends on the market. Better management skills and quality products are the main ingredient for success for any company.Many obstacles in marketing and management come up to challenge the company including stiff competition. But it is recognise that with well and timely adjustments in marketing and advancement in technology and being to be innovative the compa ny has managed to capture and maintain its markets. Therefore for any company to remain profitable and impressive its must(prenominal) embrace prudent management and better technology.ReferencesCollingwood, H. (1988) Nike Rushes in Where Reebok utilise to Tread dividing line Week, October 3, p. 42.Holmes, S. and Christine, T. (2002) How Nike Got Its jeopardize Back Business Week, November 4, pp. 129-31.Jenkins, H. W. (1998) The pass over and Stumble of Nike Wall Street Journal, June 3,     1 Jenkins, H. W. (1998) The pilfer and Stumble of Nike Wall Street Journal, June 3, 2 Collingwood, H. (1988) Nike Rushes in Where Reebok Used to Tread Business Week, October 3, p. 42. 3 Collingwood, H. (1988) Nike Rushes in Where Reebok Used to Tread Business Week, October 3, p. 42. 4 Holmes, S. and Christine, T. (2002) How Nike Got Its Game Back Business Week, November 4, pp. 129-31. 5 Collingwood, H. (1988) Nike Rushes in Where Reebok Used to Tread Business Week, Octobe r 3, p. 42.