SteakHouse

SWOT analysis

Principles and beliefs

Highly diversified restaurant business

Superior tonicity customer service

Well established denounce image

High quality viands and beverages serving

Managing partner should have 10 % packet which strengthens companys quality standards

US standard quality fresh food and teaching method

Very well defined market segmentation

Continuous innovations

Long term negotiation with suppliers for quality and constant supply

Lowest labor turn oer rate

Employee reward designs

Efficient training program

Internal promotions for employee motivations

Managers skill improvement program

Food seminar every month for quality control

STAR program for motivation

Outbackers trust for employee support

Community support by sponsoring events and programs

Weakness

Out focused middle outmatch people which consisted of very high percentage of all over the world

Lack of superior advertising and marketing techniques

Technological involvement has been ignored wish internet use for serving

Menu has limited choices with not much locate menu

Less revenue generation during 2002 and same period expenses were high. Total new liability has increased signifi cleartly during 2002

Opportunities

assiduity expects to reach 1 one thousand thousand sales revenue by 2003.

- Supporting industries like agriculture, transportation, food manufacturing be growing rapidly

- Annual growth rate of 7.



2%

- Highest employee bas non governance industry

- Household spent and per capita spending is increasing every course of instruction for restaurant

- More importance of restaurant for celebrations of different Days

- Technological advances can reduces the costs

- Joint alliance with fast food industry and vino industry

Threats

- Very tight margin based industry

- Very tightly controlled by different government laws for health and safety

- Raw materials prices are increasing which can reduces profit margin

- Many local restaurants and many a(prenominal) companies exist in the industry for cut throat competition

Economic characteristics

- Industry growth: 7.2 % growth rate of industry

- Demand: Per capita...

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