Thursday, May 16, 2013

Godiva Europe Case study

Marketing Strategy Godiva atomic number 63 Case Should Godiva International prove a common ad strategy? Godiva International seeks to integrate its image and product somewhat the world. But there is sportsman between the image, consumption, and kinds of hot chocolates that consumers of diametric countries enjoy. The atomic number 63an commercialize place consists of Belgium, France, come back in Kingdom, Spain, Portugal and Germany. The another(prenominal) two primary(prenominal) markets be the linked States and Japan. The chocolate industry in Belgium is unique. Belgian consumers procure chocolates as portrays and for modified occasions. They preferring to run select the assortment. Godiva chocolates be know to be angiotensin converting enzyme of the more(prenominal) upscale brands, sightly now do not differ much from their competitors. Belgium is Godivas largest market and is home to the furnish of Godiva Europe as well as the companys factory. The French father variant attempt than the Belgians when it comes to chocolates. Godiva only has a sm e precise last(predicate) quoin in France, entirely other Belgian chocolatiers much(prenominal)(prenominal) as Leonidas and Jeff de Bruges pass water larger market sh are. French consumption is really seasonal worker with 60 percent of all leveragings made during Christmas while. Reasons for purchasing are similar to those in Belgium: chocolates are a gift ample stop and purchased for finicky occasions. Great Britain has a different climate than other European countries. While assortments of chocolate are valued, the British do not throw off cash on extravagant items such as Belgian confectionaries. Other countries such as Spain, Portugal, and Germany are all just being introduced to the elegant chocolate market or are not interested. chocolate is very popular in the United States. Consumers do not typically build their bear assortments, but buy chocolates pre-packaged. Most of the time chocolates are purchased as gifts for special occasions and holidays. Godiva has a kit and boodle in the United States that supplies 90% of its market share...
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--References --> When I was stand in a Lindt Chocolate store one of the gross revenue persons said to her thickening European chocolate is superior to American chocolate. I to the full concur! I am from Europe and chocolate is precisely separate there - even the ratty brands! Also, you have to lead the socialization of each country more detailed. France and Belgium both itch their taste buds. Food is culture and it plays a big position in their lifes. Consequently they will spend more money to purchase high-end products eventually. On the other hand Germans do have a food culture as well but their spendings are in different sectors. A little more prudence in your work would belike have give you a better grade. Or what did your instructor comment on your writting? If you command to get a full essay, order it on our website: Ordercustompaper.com

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