As we head into 2009, Gas prices are on the rise. As an substitute to the high cost of gasoline, we plan to introduce a output that pull up stakes be much cost efficient and more economical to the general public, which is bio-diesel. This paper will briefly question the history of Exxon, and gave a brief description of bio-diesel. In addition, it will outline the importance of marketing for success, describe the strengths, weaknesses, opportunities, threats, and trends of bio-diesel through a SWOTT analysis, and lastly, identify a marketing approach to best vex the marketing strategy and tactics for this new product.
Company OverviewExxon is more then simply a place where individuals can go to get gas. This is how the majority of the public will see Exxon, as a gas gild, not much else. Exxon Mobil works nether three different brand names: Exxon, Esso, and Mobil.Exxon. Exxon Mobil also produces and sells much(prenominal) things as crude oil, natural gas and petroleum products. Exxon is so much more then a company, it is actually a piece of history. Exxon moil started over 125 years ago. The company started as a marketer of kerosene and moved to petroleum. Today, Exxon is ?the spheres largest publically traded international oil and gas company, providing energy that helps underpin, growing economies and change living standards around the humanness?(ExxonMobil. 2008).
The company does not just work here in the U.S.; Exxon operates all over the world and searches for oil on six different continents. As removed as Exxon?s codes of ethics go, it is top notch. Exxon has adopted the spate?s Standards of Business Conduct. These standards are the cornerstone of all of their contrast operations. All Exxon employees are expected to work with high standards of integrity. Overall, the world needs Exxon?s products. They make...
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