Marketing planning

1. Introduction

Businesses that succeed do so by creating and keeping customers. They do this by providing better cling to for the customer than the competition. Marketing prudence constantly consume to assess which customers they are trying to pay and how they can design products and services that provide better take account (competitive advantage).

The main problem with this process is that the surroundings in which line of taskes operate is constantly changing. So a business must adapt to reflect changes in the environment and engage decisions about how to change the marketplaceing mix in indian lodge to succeed. This process of adapting and decision-making is known as marketing planning.

The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the general business objectives. Marketing has a key role to figure out in strategic planning, because it is the job of marketing management to bring in and manage the links between the business and the environment.

In our go over we tried to find out the link between incompatible stages of developing a long term marketing plan. For our studies we have selected Sri Lanka Telecom Ltd. Detail analysis of the company and the telecommunication assiduity situations are given under respective tasks.

Sri Lanka Telecom (SLT) is the market leader in providing telecommunications services and it is the countrys first Fixed draw Operator. With the acquisition of Mobitel in its entirety in October 2002, SLT became the countrys only to the full integrated telecommunications service provider to offer Voice, Data and busy Services.

Its principal activities include local and international telecommunications services, higher value Broadband and Internet products and services, and communication and IT solutions. In Sri Lanka, SLT serves over more than one million corporate and residential customers, as advantageously as providing...

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