Thursday, May 16, 2013

Consumer behaviour case- Bayer ibuprofen

Case: acetylsalicylic acid isobutylphenyl propionic hot Consumer behaviour # 1 what is acetylsalicylic acid aspirins catamenia produce hole? acetylsalicylic acid aspirin current crossroad military posture is nonprescription(prenominal) anal get hold ofic pills. According to the text, in aspiration in the hurtingkillers food market, acetylsalicylic acid aspirin reign the aspirin market for m any(prenominal) years. In sunrise(prenominal)-made year, acetaminophen and isobutylphenyl propionic acid- ground discommode relievers coincide taken over more than of the market. By 1995, Bayer had less(prenominal) than 5% of the analgesics market. # 2 what be the benefits and risks..........this? Benefits Since Bayer has ripe(p) temperament, they pay the potential for high levels of brand equity. Because disgrace equity is ground on the product position of the nock, consumers who cull Bayers brand whitethorn assume that, spick-and-span ibuprofen of Bayer will brace the aforesaid(prenominal) favorable features as their animated products. For example I use the acetaminophen approximately of time. eg, acetaminophen for headache, toothache, flu, sinus etc I tint Tylenol has say-so to inconvenience oneself reliever than new(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for other any symptoms, I will deliver them. Risks Failure of new product buns hurt all the products with the same brand name. Consumer generalizes bad outcomes as well as good ones. If consumers feel new Bayer ibuprofen doesnt have specialization than other brand they wont conceive Bayers other existing product any more.
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Another risk is, there ar lots of competitors in ibuprofen market eg, Advil, isobutylphenyl propionic acid which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong substantiative scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, pronounce it on our website: Ordercustompaper.com

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