Part I - CONSUMER ANALYSIS Â§Needs: -Convenience -Taste -Quality -Affordability -Feel wide-cut about what they are eating -Friendly, fun, casual, relaxed atmosphere Â§Demographics: -Age: profound to fifty-five -Income: Range from less than $15,000 to over $60,000 -Occupation: Range from ample-time students on the job(p) part-time jobs to business professionals. -Ethnicity: Caucasian Non-Hispanic - 26% Hispanic - 48% African American - 18% Other - 6% -Location of Residents: College students not animation at situation, students who take courses at night, people who work hanker hours, and families interested in all-powerful eating choices Â§Psychographics: -Health conscious -Limited time for luncheon and dinner Â§Consumer Behavior: -Eat meals outside their theme several times a week -Live active lifestyles -People who are tense to maintain a to a greater extent balanced diet Â§Involvement take aim: -Limited Involvement -Prefer a healthy resource to fast diet Part II - cause the books ANALYSIS Â§Strengths: -Low start-up cost with high capability revenues. -Commitment to quality customer do with a comfortable, fun, and friendly atmosphere. -Experienced counselling and staff. -Offering mixture of options for lunch and dinner. Â§Weaknesses: -Target exploit centers around Miami-Dade area, which coifations potential customer base. -Limited resources whitethorn restrict product opportunities, such as advert and name recognition, when compared to giant competitors. -The universe of separate note-quality, note-price fast food competitors such as Burger exponent and McDonalds may limit growth.
-Lacks guinea pig awareness and distribution. Â§Opportunities: -Convenience is important to todays consumer out-of-pocket to fast paced lifestyle. -Market lacks a variety of healthy food options for todays health-conscious consumer. -New market, nigh competitors. -Consumers are willing to elapse more for purify quality, reveal tasting healthy food. Â§Threats: -Competition from animate restaurants. -Slightly higher prices may limit access to mass markets. -Existence of other easily accessible lower priced fast food competitors may limit growth. Part III: BREAK-EVEN ANALYSIS Electricity$350.00 Food$2,000.00 Rent$1,600.00 Equipment (3 yr... If you source to get a full essay, order it on our website: Ordercustompaper.com
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