Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. consort to statistics provided in a quash through written by Encyclopedia Popcornica, ?Americans consume 17 one one million million million million quarts of popped popcorn p.a. or 54 quarts per man, woman and child. Although world-wide gross sales of popcorn are steadily increasing, American consume more than(prenominal) popcorn than the citizens of some(prenominal) newly(prenominal) country? (1). The compensate similarly sayed that it is ace of the most wholesome and stinting fares usable today. In other market enquiry report by Mercury News, it is indicated that ?As a nation, we feast more popcorn than any other country in the world- well-nigh 60 quarts per person a year. Similarly, burnt umber breathing in by Americans is also very(prenominal) high in the amount together States. In an article, Chocolates, the authors print that ?the united States leads the pack in drink java patenting? (Lin & angstrom; Hwa 1). They come about along indicate that eve though Switzerland leads in per capita umber consumption, the unite States does 13 billion dollars annually in sell coffee berry pains spell the Swiss coffee tree industry is outlay about 809 million dollars. In another investigate report on burnt umber consumption, author Sandra Yin reported that the join States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is full-grown business in the United States! Considering the high levels of consumption of both(prenominal) popcorn and chocolate, this research opus describes a market use for the ultimate popcorn project ? chocolate covered popcorn.

This solid food product willing be marketed on behalf of two train up known mogul house companies which produce popcorn and chocolate world wide. The marketing intentiondescribed in this research piece will take into sum up key principles of marketing to issue chocolate covered popcorn into the American marketplace. The marketing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an telling marketing strategy. it is also outdo to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, cast it on our website: Ordercustompaper.com

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