Marketing Mix Of Super Salt

MARKETING MIX OF SUPER SALT

Written BY:

MUHAMMAD USMAN LIAQAT
MUHAMMAD HAROON
REHANA RIAZ

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ACKNOWLEDGEMENT

though the words never express our intuitive feelings entirely, we have never been feeling ourselves able to pay thanks to ALLAH. We would offer the utmost humblest gratitude to ALRAHMAN-O-RAHEEM for his unbounded and endless blessings on us. We are thankful to ALMIGHTY ALLAH who in spite of exclusively our weaknesses enabled us to complete this task good in time.

We are also very thankful to all(prenominal) our honourable teachers especially
MR. URFI HASHMI for his encouragement that made the completion of this project attainable and successful. We are also thankful to all those who supported us and provide great help for completion of this project. We tried our level best to prepare this event with high level of trueness but no one claim to be ideal other than ALMIGHTY ALLAH.

DEDICATIONS

We dedicated our project to our parents, who prayed for our success and to all our love ones whom we love from the core of our hearts.

EXECUTIVE SUMMARY

URH is the Foods Company that deals in the manufacturing of fluoridated salt. This salt is innovatory product in the Pakistani market. The brand stir of URH’s product is “Super Salt”.





In the archetypical phase we had conducted the market survey. In this survey 50 questionnaire were distributed in diametrical localities in Faisalabad. The survey was very successful and we obtained full-bodied knowledge about people needs. Therefore, we decided to launch a product which can maximize the utilities of customers.

For this reason considering the 1st P’ of trade mix i.e. People, fluoridated salt is taken for consumers benefit, it can non only serve for edible purposes but also prevents from different diseases like dental caries, gum problem, cardiovascular, fluorosis.

While launching this product, the marketing mix of six P’s are considered by URH foods Ltd. i.e. People, Product,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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