1.0 Executive Summary
This grocerying plan illustrates strategies to be apply to attract more customers and thereby boost sales of Diana, a female sanitary diaper trade and distributed by opportunity Maldives Private.
Diana is renowned for its ultra-slimness and super absorption feature. This Turkish yield is idol for humid atmosphere of Maldives. When marketing this product to the chosen market segment, these features will be emphasized.
This product is targeted to women of age between 18 50 years who have active lifestyle.
Upon research it is cognise that most of the women primary(prenominal)tain reluctance sharing about step dilemma. Hence, it is decided to base our marketing strategy to create awareness sharing this dilemma without hesitance. The next intended step is to notify our product through several mediums, highlighting its slimness, convenience, absorption and relevance to the Maldivian atmosphere. The best medium of advertisement for these kinds of products was found to be formulate of mouths. Women feel confident to use a sanitary napkin suggested by a friend or a family member.
It is estimated to lam out the action plans of the marketing strategy with a budget of Rf500,000.
1.1 Introduction
Diana was introduced to Maldivian market in June 2010.
Ever since, the product is being distributed discreetly through neighborhood corner shops only. Hence the sales await low due to limited knowledge about the product within the market.
This marketing plan is designed to achieve study market portion of female sanitary napkins market and to subscribe to significant increase to sales.
1.2 Company profile
Diana sanitary napkin is imported and distributed to Maldivian market by Opportunity Maldives Pvt. Ltd.
The companys main imports are VIP baby diapers and Diana sanitary napkins. Opportunity Maldives alike imports and distributes printer toners and electrical switches.
Being incorporated in 2009 with cardinal shareholders,...If you want to get a full essay, order it on our website: Ordercustompaper.com
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