Strategic Management

The strategic position options of Adidas AG




























staff Leader: Keith Seed
Module Code: 6BUS0018
Word count: 3, 849 (Main Body)
1, 937 (Appendix 1)
Submission: Thursday fifteenth March 2012
















Executive Summary

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Executive Summary




Adidas is a German sportswear fraternity which became a sports apparel manufacturer and parent company of the Adidas Group compromising of Reebok, Rockport and TaylorMade-Adidas Golf.


The aim of this report is to critically analyse Adidass current issues and challenges by using and evaluating different concepts and techniques. near of the techniques used involve different models and matrix. In addition, the report withal views the acquisition of Rebook by Adidas and how it has affected the company in price of competition. Adidas attempts to be the global leader in the boast goods assiduity with sports brands built on a passion for sports and a sporting lifestyle. 

Contents Page

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Contents Page

1.0 Introduction4
2.0 Evaluation of the strategic options operational to Adidas AG5
2.1 Brief position analysis of Adidas AG5
2.



2 line of business dodge6
2.2.1 Strategic Business Units (SBU)6
2.2.2 Cost-leadership and Differentiation strategies6
2.2.3 The Strategy measure7
2.2.4 Options available in reviewing price and quality standards7
2.3 Corporate strategy and diversification8
2.3.1 Strategy direction8
2.3.2 The Portfolio Manager9
2.3.3 Portfolio matrices - BCG matrix9
2.4 planetary strategy10
2.4.1Locational advantage: Porters Diamond10
2.4.2 confine framework11
2.5 Innovation and entrepreneurship11
2.5.1 Product or process alteration12
2.5.2 Portfolio of innovation options12
2.5.3 Stages of entrepreneurial growth13
2.6 Mergers, acquisitions and Alliances13
2.6.1 Mergers and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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