Marketing Strategy - 2009 Mt Buller Special Olympic Family Day

SPORT MARKETING AND SPONSORSHIP
THS3SMS


MAJOR ASSIGNMENT





MARKETING STRATEGY

2009 MT BULLER SPECIAL OLYMPIC FAMILY DAY











Lecturer: Aaron Smith
Tutor: Lynley Ingerson

Due involution: 30.05.2008

Drew Petri - 15159692
Hamish Low - 15267341
Thomas Pettigrew 15268286
Chris Brown - 15268702





1.0 executive outline Prepared by Thomas Pettigrew

The 2009 Mount Buller Special exceeding Family Day has been developed for the primary purpose of creating an innovative outcome that seeks to take into account the disabled community with an opportunity to experience an position that is fun and challenging, that is personally satisfying and gives people involved a great sense of self achievement.

Using a head foodstuff drawn from disabled youth and people at once and in-directly associated with them, we have established a commercialize position and specialism that will allow us to become a market leader within our niche consumer target market.

We aim to provide a product that is both anomalous and distinctive in nature as well as in occupation terms.



By promoting this product using a low cost-high characterization strategy, and as a reasonably priced family orientated event, that is a market leader, we aim to secure a strategic alliance with a sponsor (IGA) that will allow both the event and caller-out to create a successful working relationship, with an opportunity for emersion in the future.

The strategies and processes outlined in this report, aim to provide the 2009 Mt Buller Special Olympic Family day with the right tools and applications to create, run, sustain and pretend an event that can be held annually, and that can foster alliances amid the disabled community and sponsors, as well as general providing the disabled community with an opportunity to experience a unique event that can benefit all involved.









TABLE OF circumscribe

1.0 EXECUTIVE SUMMARY Prepared by Thomas Pettigrew2
TABLE OF CONTENTS3
2.0 STRATEGIC...If you want to get a full essay, order it on our website: Ordercustompaper.com



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