Marketing: Creating and Capturing client Value
right of first publication © 2009 Pearson Education, Inc. publishing as learner Hall
Chapter 1- slide 1
Creating and Capturing guest Value
Topic Outline
What Is Marketing? Understand the grocery and Customer Needs Designing a Customer-Driven Marketing strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape
copyright © 2010 Pearson Education, Inc. Publishing as scholar Hall
Chapter 1- slide 2
What Is Marketing?
Marketing is a bear on by which companies create value for customers and build strong customer relationships to capture value from customers in return
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Chapter 1- slide 3
What Is Marketing?
The Marketing Process
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Chapter 1- slide 4
correspondence the grocery store and Customer Needs
Core Concepts
Customer needs, wants, and demands Market offerings Value and satisfaction Exchanges and relationships Markets
Copyright © 2010 Pearson Education, Inc.
Publishing as Prentice Hall
Chapter 1- slide 5
Understanding the Marketplace and Customer Needs
Customer Needs, Wants, and Demands
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Chapter 1- slide 6
Understanding the Marketplace and Customer Needs
Market offerings are some combination of products, services, information, or experiences offered to a market to indulge a need or want Marketing shortsightedness is focusing only on existing wants and losing sight of fundamental consumer needs
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
Chapter 1- slide 7
Understanding the Marketplace and Customer Needs
Customer Value and Satisfaction Expectations
Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
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