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The run of hybridization that is being considered is the fact that even though hybridization knew that Pinto had failed the rear-end impact, Ford continues to sell Pinto without protective baffles. This action led to several fiery-end collisions. The action that Ford had taken was that it did a cost benefit analysis by way of comparing the cost of baffles with the cost of lawsuits that would result from collisions.
This action did not tinct merely the customers who had purchased the defective cars but the reputation of the company, the CEO and his police squad of managers that had marketed the cars, the dealers that sold the cars, and the victims of the inflammations.
There is a very important component that has an impact in such a case. The important actor considered by the company was the cost to the company and the money it would fuck off in lawsuits. However, the most important factor is that even if the emotional state of one person were at sea in the fire the lost would be far great than any money foster the company would save. The value of an innocent brio was far greater than any monetary compensation that the company could pay. So, the injury or death to individuals should be prevented at all costs.




If Ford keep to market Pinto without the baffles it would gain by way of profits from the bargain of the car, Ford would cook competitive advantage when compared with Japanese cars, and the consumers would have a relatively low cost mode of transportation. On the other hand there would be loss of life from fire in accidents, the reputation of Ford would suffer irreparably, and the dealers of Ford would suffer from loss of reputation. As Ford has anticipated, there would be loss because of damages suffered. Further, all safety loving individuals and companies would put aside off their vehicles.
Overall the deleterious effect of marketing Ford Pinto without the baffles is far greater than the benefits of marketing Ford Pinto with baffles. This is considering the Harm that is potential to be...If you want to get a full essay, order it on our website: Ordercustompaper.com



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