Corporate Culture

Corporate culture: its value as a preference for emulous advantage
Andrew Klein

Andrew Klein is an Assistant Professor at the School of line of reasoning Management, Ameri female genitalia University of Sharjah, Sharjah, United Arab Emirates.

1. Introduction
This research looks at how ?rm leaders can manage their business outline while simultaneously create allot corporate cultures, all the while acquiring fellowship on how corporate culture and performance ar related. An appropriate alignment of strategy and culture can help ?rms create value and generate revenues. It can also lead to motivated and committed employees and high-performance work teams (Klein, 2003). Organizations are sets of critical resources that change them to compete (Barney, 1991). Within this framework, performance differences across ?rms can be attributed to variations in their capabilities and resources, which include corporate culture. If an organizations resources are VRIO (i.e. Valuable, Rare, dif?cult to Imitate, and Organization-wide), they can provide the basis for sustainable competitive advantage. Competitive advantage, in turn, should promote effectiveness and generate above-average returns for the ?rm.



However, organizational contingency theories and strategic choice models (Child, 1972), posit that resources and type of strategy interact to produce results. Pfeffer notes, for example: The effected wisdom, taught in numerous human resource courses in business schools and frequently state in articles, holds that management practices need to be contingent on the ?rms particular product strategy (Pfeffer, 1998, p. 56). Following this conventional wisdom, organizations employ both tangible resources, such as ?nancial and somatogenetic assets, and intangible resources, such as human resources and corporate culture, in the formulation and implementation of their generic strategic type (Porter, 1985; Miles and Snow, 1978). nonphysical are more likely than tangible resources to yield a...If you indirect request to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper