Fisher-Price Toys, Inc.

black cat- wrong Toys, Inc.

(June 5, 1985)

Marketing Management


Company Background: Fisher-Price Toys, Inc. was founded in tocopherol Aurora New York, in 1930 with idea that wooden blocks with lithographs utilise to them would be sold as educational wreaks for preschoolers. Herman G. Fisher, president of the federation had the idea of interactive toys. Mr. Fisher established the corporate gospel truth that each Fisher-Price toy must have five qualities: indispensable play value, ingenuity, strong construction, good value for money, and action.
Problem: in August 1970, Jack Asthalter, marketing vice president of Fisher- Price was facing a difficult situation when his production mental faculty told him that the cost of the mold on new ATV Explorer toy would make the intended $12 retail price out(predicate) to meet. It has to be sold at $18.50 retail price subsequently mark up. However, concept test had promised a substantial charter for the new riding vehicle at $12 price. (54.9% return too much on toys- exhibit 8).




SWOT ANALYSIS
Strengths:
* 20 Largest toys firms accounted for 58% of total sales
* High profit margin( 40%-60%,Exhibit 1) ) in Prestige items with minimum advertisement
* Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These argon still observed today
* Introduction of six new toys all year in the company
* Increased volume in $3and $5 toys while decrease in volume in$1 and $2 toys
* Sales rose to $32million (Exhibit 1)
* Fisher Price has its proclaim R&D facility
* Fisher-Price operated a authorize on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers.
* Advertisement targeted lone(prenominal) to mothers and grand mothers

Weakness:
* Before 1959, internal promotion insurance policy was employed....If you want to get a full essay, order it on our website: Ordercustompaper.com



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