Ray Angel Mojica
GBA 513
Professor Amrouche
October 29, 2011
IBM Case Study
Description:
world(prenominal) Business Machines or IBM is an Ameri screw multinational technology and consulting corporation. IBM manufactures and sells estimator hardware and software, and it offers infrastructure, hosting and consulting operates in various areas ranging from mainframe computers to nanotechnology. As of September 2011, IBM is the second largest publicly traded technology company in the world. IBM famous invented are the automated teller machine ATM, the lax disk, the hard disk drive, the magnetic striped card ,and the cavalry sword airline reservation system. In 2011, Fortune ranked IBM the eighteenth largest firm in the US as well as the 7th most profitable.
Today and recently IBM has created several bare-assed venues, they have been able to update their business analytics systems making themselves more profitable towards other businesses. IBM current competitors are considered to be Accenture, Hewlett Packard and Microsoft. Their indigenous competitors are primarily in the information technology service industry. IBMs slogan is to THINK, stating that let them provide the necessary tools and/or services for you the consumer to think and reach the important decisions.
SWOT
Strength
IBM has very loyal research and development departments
Created and establish unique products
Because of their many supremacy they established strong customer loyalty
Weakness
There can be a potential decline in system and services
A steady decrease in the sales of PC can affect them.
Opportunities
IBM has a strong opportunities in their expansion on product and services
They have strong opportunities to increase customer cognizance of new technologies internationally.
Threat
The competing technology can become inexpensive in comparison to IBM
The increase of competition
The current economic hardship globally
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