Jones Soda

1. Comp any(prenominal) Background
a. Identify the subject of the Term Project by name and location.
JONES SODA CO.
234 Ninth Avenue normality
Seattle, WA 98109
b. Identify the firms direct product. If there argon multiple products that could be characterized as primitive, pick any one.
Jones Soda Co.s primary product is all indwelling cane soda.
c. Identify the industry of the firms primary product by name, its 4-digit Standard Industrial Classification (SIC)code, and its 6-digit North American Industry Classification System (NAICS) code.
Jones Soda Co. operates inside the finespun drink industry SIC # 2086 (208604, Beverages-Manufacturers) NAICS code: 312111, cottony Drink Manufacturing

Jones Soda describes themselves as being a reference of The in the raw Age or pick Beverage form which is a specific section of the soft drink industry. under is a description of The New Age or Alternative category as found within the 10-K report for Jones Soda.
New Age or selection beverages are distinguishable from mainstream change soft drinks in that they tend to contain natural ingredients combine with less sugar and carbonation.



As a general rule, threesome criteria have been established for the New Age or alternative beverage classification: (1) relatively new introduction to the marketplace,  a perception by consumers that consumption is healthful compared to mainstream carbonated soft drinks, and  the use of natural ingredients and flavors in the products.
2 Market translation
a. What is the product dimension (of the market explanation) for the firms primary product? Explain how you came to this conclusion.
The product dimension of the market definition is the description of all the products within a given market. A market is made up of all the products that consumers perceive to be as substitutes, and the product dimension of that market is the description of those products. The adjacent is the definition of a soft drink found on Wikipedia...If you want to get a full essay, order it on our website: Ordercustompaper.com



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