Indian Tea Industry

Objective:
1. To study the foodstuff scenario and structure of Indian tea Industry for last 10 geezerhood. 2. To study the economic retainer of Tata Tea and its market place share for past 10 years. 3. To contemplate the changes in market shares of Tata Tea and HUL and study the various
factors stern the changes.
4. Study the various strategies opted by HUL and Tata Tea for the war of market
leadership.
Indian Tea Industry:
The tea constancy in India is about 170 years old. It occupies an important place and plays a very
useful part in the national economy. India produces 30% of the get tea supply of world. The total
turnover of Indian tea diligence is around 8000 crores. India produced around 945 Kilo tonnes of tea in
2008 rising from 850 kg tonnes in 1999 as shown in Figure 1.
In 2001-02, exports by Indian Tea Industry fell drastically delinquent to rise of low cost exporters
mainly from China, Kenya, Sri Lanka and Indonesia. Domestically, the retail scathe of tea was
depressed by oversupply few years back. This problem was due to an increase in cheap, low-quality
tea from neighbouring countries much(prenominal) as Nepal, Vietnam and Indonesia. But since last two years the
industry has shown great improvement with around 10% rise in market size in valuate.



(Figure 2)
HERFINDAHL INDEX OF INDIAN afternoon tea INDUSTRY
Herfindahl index of Indian tea industry is0. 07. This value is very small and it shows a highly competitive noncompetitive competitive market. The competition in the industry is mainly found on harvest-festival differentiation. Each company tries to differentiate its product to cater different customers. Eg. Masala tea, leaf tea, dust tea, etc.There are a large number of companies in the market. Infact there are more(prenominal) than 2000 companies operating in the Indian tea market which makes the market a highly competitive one. The major players in the Indian tea industry are HUL, Tata Tea, Mcleod Russel, etc.
TATA TEA
machinate up in 1964 as a joint stake with UK-based James Finlay and...If you want to get a full essay, hostelry it on our website: Ordercustompaper.com



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