Merging two companies together place make more benefits, and in many cases, create a stronger organization that is competent to offer better or more competitive products to gain ground their bottom line. Merging can also pick up the resister effect, as it did for Chrysler and Diamler-Benz. By using organizational doings theories, companies can better assess their desire to merge with others. Using these theories could have helped prevent the failure of DiamlerChrysler. Chrysler, the most profitable car confederacy in the world in the mid-1990s, spent many long time before revamping its minivan line and Jeep products. Bob Eaton, Chairman, saw the dissipation production of the auto industry as a menace to their survival. They decided that they needed a partner to survive. Diamler-Benz was formed in 1997 after merging Mercedes-Benz into its p arent company Daimler. Jurgen Schrempp, CEO, had a peck to strengthen the company by penetrating fast-growing markets and growing new products. Diamler-Benz had products that were too expensive and needed something more to chance upon Schrempps goal of attaining a broader market base. Market analysts determined that Chrysler was the surmount company to partner with to achieve their goals. While both companies appeared to have the same agenda, they were far from it.
Organizational Behavior is a orbital cavity of study that investigates the impact that individuals, groups, and structure have on port within organizations to apply this knowledge to improving an organizations effectiveness (Robbins & Judge, 2007, p. 9). Deviant workplace behavior and cultural issues are two Organizational Behavior theories that can help explain the failure of the company. Deviant workplace behavior is voluntary behavior that violates significant norms and threatens the well being of the organization (Robbins & Judge, 2007, p. 29). While Diamler-Benz presented the coalition as one of equals to Chrysler, Schrempp reassured his team that, under no circumstances would... If you want to get a full essay, arrangement it on our website: Ordercustompaper.com
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