Business Plan

Business Plan of Reyno Leather goods manufacturing company Vision: To bring Reyno as a Popular global Leather goods brand, cognize for its excellent quality and design at affordable terms and dominate the markets of third humankind countries. Mission: * To Launch Reyno LG in Germany during the introduction stage and bulid brand name by competing with study competitors. * Differentiating the Reyno products through design, price and quality. * Recruiting the best designers to design leather goods. * Outsourcing the good manufacturing process to reduce the cost of purchaseing raw materials, comprehend and technology. * Should have competitory advantages in terms of pricing. * Making LG operable with superior quality at affordable prices to attract either class of people. * Once the brand Reyno has been recognized as superior quality, affordable price products, use it as a competitive edge to enter in important third world countries to beat the competitors and capture the market share. * Understand the culture and taste perception of the people and design the products accordingly to satisfy their needs and desires. globular leather industry : The global leather goods industry is in boom stage.

The global baggage and leather goods market grew by 5.4% in 2008 to reach a survey of $58.1 billion with a CAGR of 4.85% (2004-2008) while it was negative in 2009. In 2013, the global luggage and leather goods market is forecast to have a value of $74.4 billion, an increase of 28% since 2008. Bags, wallets and purses sales dominated the global luggage and leather goods market in 2008, generating 58.3% of the markets overall revenues. leave players like LVMH, Armani, D&G, Gucci etc., are dominating the market by selling the leather goods with superior quality at insurance premium. Since, just about of the popular brands sell its product at premium price, only few section of people could afford to buy those products. People buy those top brands because of the brand name and... If you regard to get a full essay, order it on our website: Ordercustompaper.com

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