Samsung Electronics

Samsung Electronics (A): Entering India Situation Analysis Byung-Chull Lee in Taegu, South Korea had naturalised Samsung in1938. He moved the course to Seoul and named as the Samsung Corporation. aft(prenominal) that, he changed the company location to Pusan in 1951 due to the timid politic and economy. Moreover, he had a vision in doing business in the electronics industry. Therefore, he established Samsung group in 1969. bucolic Portfolio Analysis | | |Country| |Attract| |iveness| Business Strenghts As we can face from the chart, India is very attractive to Samsung in order to invest in electronic industry. (see the wiegth and rating in Exhibit 1 and 2) trick up Analysis |Strengths |Being the seventh largest manufacturer of semiconductors and the largest manufacturer of memory products in the world.

| | |The largest DRAM producer (15% of global production) | | |Favorable financial view (see in Exhibit 3) | | |Having material costs advantages because of being the accepted equipment supplier (OEM) | | |Establishing decentralized and flexible manufacturing units in each parting of market resulting in more efficiency in | | | conclusiveness making and responding to the contend fluctuation. | |Weaknesses |Insufficient production plants to provide the demand in the global market. | | |Difficult to control manufacturing units in multitude countries because of implementing in decentralized management style. | |Opportunities |In Korea... If you want to fascinate a full essay, order it on our website: Ordercustompaper.com

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