Southwest Airlines SWOT Analysis Strengths 1. High capacity usage 2. Named the best subaltern cost portline leader for the last three resultant years 3. Diversity in upper management 4. Revenues increase by 8 percent to 5.94 billion in financial year 2003 5. authorize income increased 83 percent to $402 million in fiscal year 2003 6. Dominates the short haul segment of airline industry 7. one-quarter largest domestic airline 8. In 2003 Southwest posted a gain ground for the 31st consecutive year Weaknesses 1. No international flights 2. No section seating 3. Dependent on a single producer 4. Lack of photograph towards online booking agencies 5. Four out of five employees are members of the union 6. slabber a small amount of freight and cargo 7. Do not use chat communication such as e-mail 8. Do not offer morning flights Opportunities 1.National and international markets 2. festering of older generation 3.Industrial explore and development 4.Growth of Hispanic population 5.
New technology opens the door for new products/services 6.Increased Internet advertising 7.Longer flights 8. Growth of business and leisure travel Threats 1.Decline of leisure travel due to thrift and terrorism 2.Competing online ticket reservation systems. 3.New government regulations that make operations costlier. 4.Demand for air travel has dropped sharply since September 11th. 5.Gas and oil price fluctuations. 6.Terrorist attacks. 7.Increased restrictions to go under noise (including restrictions on types of aircraft used and limits on number of operations) If you indispensability to get a full essay, order it on our website:
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