Emirates Airline

The Emirates ag congregation is composed of airport services provider DNATA (the Dubai national production line persuade Association) and Emirates Airlines. Owned by the govern handst of Dubai and based at the busiest airport in the centre of attention East, Emirates has flourished under the sheikdoms wide open skies policy, in spite of the restrictions placed on it by other countries. The air duct, renowned for its fantastic in-flight service, was unique among long-haul airlines in that it had not joined a global bond paper such as the Star Alliance or unrivaledworld by the opening of the new millennium. The Maktoum family led the tribe throughout the 19th and 20th centuries.Dubai became iodin of seven sheikdoms in the unite Arab Emirates, which was formed in 1970. gulf Air began to cut back its service to Dubai in the mid-1980s. As a result, Emirates Airlines was conceived in March 1985 with backing from Dubais royal family, whose Dubai Air Wing provided two of the ai rlines archetypical aircraft, used Boeing 727s. (An Airbus A300 and Boeing 737 were two others. ) Because of Dubais unique political structure, wrote Douglas Nelms in Air Transport World, Emirates could be described as both government-owned and privately held, though almost considered it state-owned.Maurice Flanagan was named managing director of the new airline. Formerly of the Royal Air Force, British Airways, and Gulf Air, Flanagan had been seconded to DNATA in 1978 on a two- division assignment as companion general sales manager. Chairman was tribal sheikh Ahmed bin Saeed Al Maktoum, nephew of the regulation of Dubai. Only 27 years old in 1985, he had receive from the University of Colorado just four years earlier (his degree was in political science and economics). Sheik Ahmed withal became chairman of Dubai Civil atmosphere and DNATA itself.Although he lacked any direct experience in the airline industry, Sheikh Ahmed embraced his new role, learning to fly a variety of aircraft along the way. As Lisa Coleman duly noted in Chief Executive, he was indeed undergo in one area that would be the new airlines defining peculiarity luxury. The first flight, Dubai-Karachi on October 25, 1985, was a Pakistani connection in to a capaciouser extent ways than one. The airline leased the aircraft, an Airbus 300, from Pakistan International Airlines. Bombay and Delhi were the other two earliest destinations.From the beginning, Emirates flights carried both passengers and clog. Emirates was fat within nine months. During its first year, it carried 260,000 passengers and 10,000 tons of freight. The next year, Gulf Air posted a loss. In its second year, Emirates also posted a loss, before setting out on decades of shekelsable growth. One reason for the success of Emirates was its aggressive marketing. Another was the high level of in-flight service in its new Airbus aircraft, which it outfitted with generously spaced seating.Our visual sensation Values Th e principles which propel us forward A strong and unchanging attractionship team, ambitious until now calculated decision-making and ground-breaking ideas all contribute to the macrocosm of bully companies. Of course, these yield played a major part in our development, but we believe our seam ethics are the foundation on which our success has been built. Caring for our employees and stakeholders, as easy as the environment and the communities we serve, exact played a huge part in our past and allow continue to signify our future.Our culture of respect At the Emirates assort, we place great value on corporate citizenship and social responsibility and believe our employment ethics are integral to our continued success. Each member of facultys commitment towards ongoing improvement combines to maintain the competitive butt against of our operation in global markets. We firmly believe our employees are our superior asset and their contribution to the staggering pace at wh ich we have positive can not be underestimated.Without them it would not have been possible and we adjudge this with a range of excellent benefits, including a generous profit divide scheme, and programmes designed to help them fulfill their career goals. These principles enable us to depict employees of the highest calibre and have helped us become the largest employer in the UAE. We now have a team of more 40,000 loyal workers, many a(prenominal) living remote away from their own families, and we are committed to caring for them within ours.This dedication to the welfare of our employees does not distract from the fundamental economic role of our business to reward stakeholders. While rivals have faltered under the strain of fluctuating force out prices and the intense level of competition synonymous with our industry, we have posted simoleons in all but one year of our history. While we are focused on maximising profit margins, as a leader in aviation innovation, we are devoted to emergence our business dapple using fewer resources and creating less waste and pollution.The billions of dollars we have invested in purchase the most advanced aircraft in production mean we operate one of the youngest and most eco-efficient fleets in the world. Our commitment to the environment extends to our interests on the ground. We take great pride in our involvement with the Dubai Desert Conservation Reserve, which is dedicated to preserving the inhering and cultural heritage of area. The National Park, the largest protected area in the UAE and habitation to more than 30 species indigenous to the Arabian Peninsula, is considered the regional benchmark for sustainable development and conservation.Our green projects do not stop at substructure and plans are already well under way to create two of the worlds most eco-friendly conservation-based destinations Wolgan Valley resort hotel Spa in Australia and Cap Ternay Resort Spa in the Seychelles. Company Ov erview The Emirates Group has fete its wings into every aspect of impress and tourism to become a leading global corporation in its stadium. With one of the youngest fleets in the thumb and more than 400 awards for excellence worldwide, Emirates airline is one of two appoint divisions in the group.The other is Dnata, which provides ground handling services at numerous airports around the world, including Dubai International. It is also one of the largest providers of locomote services in the midsection East and has been a household name in Dubai for more than 50 years. Propelled forward by their united strength, the two have evolved at a phenomenal rate to establish the Emirates Group as an immense physical com commit, spanning a portfolio of more than 50 brands and employing over 50,000 people. Growing from strength to strengthEmirates Group is unceasingly looking to expand its portfolio with strategical ventures that will enhance its commercial pro bunk, taxs and reputa tion. Among its many projects in development is a luxurious conservation resort in the Seychelles which will raise the benchmark in eco-tourism, as well as highlight Emirates commitment to protecting the environment for future generations. Cap Ternay Resort Spa Set on a spectacular tropical island in the Seychelles, the resort will give guests a traditional beach pass combined with a taste of the lush forests, towering granite mountains and wildlife unique to this Indian Ocean sanctuary.The senior management team To build a travel and tourism empire at such staggering speed would not have been possible but for the collective talents of a group of men who have each proven to be leaders in their field of expertise. Almost all of the executives at the helm of the Emirates Group have been with the organisation since its birth and it is their pioneering vision combined with meticulous planning and brave yet calculated decision making which has give flight to the fastest growing airl ine in the world and the Middle Easts largest provider of airport and travel services.SWOT Analysis This part of the assignment will analyse the strategic position of Emirates Airline through the use of SWOT psychoanalysis. Based on the given case, the strategic position of the Emirates Airline specifically their airline and aviation position has been challenged because of the changing situations of the airline market. Rival industries of the troupe has been able to announced the insane asylum of their business approach in the global market which offers diversified airline industries to cater to the take of the passengers, cargo and shipment services.The announcement of this caller-out affects the strategic position of the entire Emirates Airline. In order to make sure that the company will not be left behind, Emirates Airline has been able to involve themselves into the expansion to technological developments. Strengths. As a competitive and globally recognised airline industry , Emirates Airline has been able to have strategic position in the global market. In fact, when Emirates Airline streamlined their business, it already had the advantage of size. The Emirates Group SWOT AnalysisDescription The The Emirates Group SWOT Analysis company profile is the indispensable source for top-level company data and discipline. The Emirates Group SWOT Analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. The Emirates Group is a conglomerate which operates through Emirates Airline, an transnational airline, and Dnata, a travel organization operating in the Middle East. The group is wholly owned by the United Arab Emirates (UAE) government. It provides scheduled passenger and cargo services to more than 100 destinations.The company has operations across Middle East, Europe and Americas, Far East and Australia, West Asia and Indian Ocean, and Africa. It is h eadquartered in Dubai, the United Arab Emirates and employs 28,037 people. The group recorded revenues of AED42,674. 3 million ($11,621. 5 million) during the financial year ended March 2009 (FY2009), an increase of 17. 1% over FY2008. The operating profit of the group was AED2,573. 3 million ($700. 8 million) in FY2009, a light of 42. 2% compared to FY2008. Its net profit was AED981. 7 million ($267. 3 million) in FY2009, a decrease of 80. 4% compared to FY2008.Scope of the Report Provides all the crucial information on The Emirates Group required for business and competitor intelligence needs Contains a study of the major internal and external factors affecting The Emirates Group in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of The Emirates Group -Data is supplemented with details on The Emirates Group history, key executives, business description, locations and subsidiaries as well as a list of products and services an d the latest procurable statement from The Emirates Group Reasons to Purchase Support sales