Friday, March 1, 2019

Hubspot Case Question Essay

1. Analyze HubSpots Marketing scuffle in the context of an overallMarketing Strategy 2. Do you agree with HubSpot that the rules of merchandising contribute changed? If so, how? Is inbound marketingthe answer? Why or why not? 3. Is HubSpot purpose and serving the right set of customers? Given its position as a start-up company,should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusingexclusively on either proprietor Ollies or trafficker Marys? Or by focusing exclusively on either B2B or B2Ccustomers? 4. HubSpot has begun to differentiate its products as it has learned more about its customers. Should it domore? Should its pricing dodging change too?Does the software-as-a-service (SaaS) pricing model workfor both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 5. ar Halligan and Shah being too stubborn by not doing any outward-bound marketing? Or should they continue to practice what they preach by focusing on inbound marketing alone? 6. Halligan and Shah want HubSpot to be to marketing, what is to sales. What would your plan of put through be to make this happen? Why would you take these actions? What keeps you up at nightabout your plan?This case follows the growth of HubSpot, an entrepreneurial venture which faces significant challenges including exploitation a market segmentation, deciding which customer to serve and which customers to turn away,configuring a pricing strategy which is aligned with the value being delivered to customers, and determiningwhether inbound marketing programs can generate enough scale to grow the business or whethertraditionaloutbound marketing methods need to be employed to accelerate growth. The HubSpot case focuses on issuesaround marketing channels, specifically inbound marketing and the use of Web 2.0 tools and applications suchas blogging, look to engine optimization, and social media

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